Planning to start a business? And… have you decided it as “Boutique”. Yeah! Yes! That would be a perfect business right now. Who else doesn’t love to dress up? You are going to be a part of our fashion world. But we should be very careful in a few steps before getting into the field. Please keep the below instructions in mind while executing your boutique plan. Let’s see how to start a boutique at home with low investment!
Top 11 instructions to follow to open a boutique with low investment:
1. Choose the category or theme of boutique you are planning for:
The very initial decision you have to make is the kind of boutique you are planning to design. Are you going to choose the top brand design of all genders or only for women’s and kids or you are going sell your own designs? You can even plan a specific theme or idea such as wedding destination, baby, and mother, kids junctions etc. Be sure to decide your destination and your work focus should be only on that.
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What is your investment plan? Are you planning to invest from your pocket or arranging loan? Whatever the plan is, just decide and work on it. Talk to your bank representative for a business loan. Make sure to get all bank formalities done in advance. Keep the investment amount ready when you start the work, this will help you prevent stress and will give you confidence.
3. Know about the competition in your area:
Check for the clothing stores which sell products similar to your idea. Verify the price range and the strategy they use to advertise their products. This will help you to work on any conflict in advance. And you can modify your plan at this stage without any loss.
4. Know if there is a boutique requirement in your area:
Knowing the end customer requirement is an excellent idea to sketch our plan. At this step, it would be more beneficial to add to any arrangement which satisfies the customer. Always keep in mind that “CUSTOMERS ARE OUR BOSS”. This thought will make you reach the highest.
5. Why the customers are looking for a change:
Grab the reason for point number 4. Also, try to find out the exact customer requirement using this. What’s missing in the existing stores? What exactly the customer expects? etc. This is called as hidden customer survey. This will give you a number of ideas for the betterment of your store. Have a serious attention on these ideas for better profit.
Ahhhh!!!! Here is the major part of our new business. I hope most of us here would like to do a trial business at home before making it in a paid venue or a proper store. A BIG YESSSS!! Yes, I was also following the same strategy. I dedicated a separate room/extent for my business at home. It is very important for your customers not to get any distraction during purchase. Just make them feel it like a homier shop. Make sure that they should not feel it as your home, this will never create dignity in your shop and might bring your customer numbers down. So concentrate more while preparing for your location.
For your surprise, I just shifted my business to a commercial shop from home within a month. I would proudly say that my plan was very clear and that is the only reason which made this happen. So please, always keep point no 3, 4 and 5 in mind to make your business successful.
Don’t panic. Interior doesn’t mean only furnishing, decorating, designing etc. I am here to talk about the presentation. Always make sure that the location you have chosen should have a clear and neat appearance or arrangement. You can plan it as simply as you can, but the presentation plays a major role. The start point and the end point should be very clear, this will create curiosity for customers. The customer might have come to buy something, but this setup will make them take a look at all the available products and obviously this will be the major reason for your profit and success.
8. Business plan:
Hope you will have a clear picture now. And I am sure that you have collective points to execute, as we had a deep study on all the required points.
This is the right time to sketch your business plan. Keeping everything in mind which we discussed above, make a clear picture of what you going to do now; which includes supply, investment, location, interior, advertising etc.
Know your supplier when you are ready with all the above-said points. Investigate more before you finalize your contract. Talk to him, discuss very clearly about your requirement. Ensure that he can fulfill all your expectations. Talk about everything before you place an order. Do not depend only on one supplier; always keep in touch with multiple suppliers. In the initial stage, be sure to cross verify the price range with other suppliers. Be genuine in payment from the beginning to maintain an authentic business.
Plan, arrangement, stock etc., everything should be ready. The only aim for us is to attract and satisfy customers at each and every move. So plan something special to pull customer towards you. You can include some basic offers, plants(this is an excellent initiative and will definitely create a big respect for your store), Gifts for kids(very simple gift like air balloons, stationaries etc.). But always be sure that the special gifts and offers do not affect your investment and profit, everything should be very basic, simple and attractive. Organize the whole thing before you announce.
Advertisement plays the major role in the fashion world. Let everybody know that you exist in the market with excellent outfits. Distribute flyers in and around your area, place ads in newspapers, launch a banner in your area. When you start getting customers, collect their contact number and email id’s to keep them updated on any new stock in your store.
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Yesssss, now you would have got an idea on how to start a boutique. You are on track now. I wish all the very best for all your success!!!!!